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IMS provide the answers

IMS provide Market Insight

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Each study provides an in-depth picture of the pharmaceutical market environment in developed or emerging countries, featuring five year forecasts.


Key issue analysis:
- Economic & political trends
- Cost containment mechanisms
- Pricing and reimbursement
- Regulatory issues
- Competition
- Distribution
- Promotion

5 year Forecasts:
- Retail
- Hospital
- Total market
- Therapy classes at ATC1 level

Interview research with:
- R&D-based manufacturers, generics companies, distributors, government officials, healthcare professionals, insurers

Strategic recommendations

1997-8 Programme:

Austria, Central Europe, China, India, Italy, South Africa, Sweden, Turkey UK, Vietnam


In-depth, comprehensive studies which supply the latest data, forecasts and business analysis for a given market. An ideal source to evaluate strategies for:

Market entry

Development or divestment



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