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In depth
studies looking at critical aspects of the pharmaceutical
industry, integrating primary and secondary research and expert
opinion.
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The last
studies produced were:-
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Hospital
Strategies An overview and detailed analysis of
the hospital sector, to help companies devise the best
strategies for marketing to this sector.
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Generic
Insight An invaluable strategic and forecasting
tool for companies involved in the generic markets.
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Price
Optimisation in Europe Determining the balance between
domestic and pan-European pricing, and the effect it
can have on pricing decisions.
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All studies
are based upon original research and utilise:
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IMS
sales and prescription databases
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Case
studies
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Primary
research - interviews with key influencers
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External
expert opinion
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Market
modeling
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Desk
research |
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These
authoritative studies provide both a qualitative insight into
current and future developments as well as quantitative analysis.
Recommendations are made which can form the basis for strategic
decision making.
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Contact
Marketing for details
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