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Global
healthcare knowledge providing true flexibility and
power.
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IMS MIDAS is a truly unique
analysis tool and on-line system used by the pharmaceutical
industry to assess worldwide healthcare markets in the most
cost effective way that brings together healthcare facts from
around the world.
It accurately details estimated product volumes, trends and
market share by product and therapy class through retail and
non-retail channels at pack level.
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MIDAS - Breadth and depth of IMS
HEALTH:
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Over 70 countries
- including the key strategic countries, which amount
to over 90% of the global prescription universe
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Retail and hospital
channels
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Incorporates Sales,
Promotional and Medical data
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Multiple market country
comparisons
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Customised presentation
- Breadth
& depth of information:
- 500,000 products
- 5,000,000 packs
- 18,000 manufacturers
- 8,000 ingredient
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Historical
data
- 12 years
- Sales (retail/hospital) volume and prices
- kilogram sales
- 6
years
- Primary care prescribing
- Promotional activity
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'Core' MIDAS Information:
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Therapy class
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Manufacturer/Corporations
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Launch date
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International/Local
brands
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Price - various levels
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Formulation
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Patent & licensing
status
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Generic Product name
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Chemical composition
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Pack
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MIDAS
brings together data from the country specific audits, and
is used by the healthcare industry to assess the worldwide
market.
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Tailor made international
reports
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Facilitates multiple
market comparisons
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Flexible presentation
of information
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Customised market
definitions
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Data available from
30 days after period end
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Information independently
validated with clients
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The information
held on MIDAS could help you gain insight into the
dynamics of the world region country markets, competitors'
strategies and to plan for future events such as:
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Lifecycle management
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Patent expiries
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Product launches
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Clinical trials
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Evaluation of mergers
and acquisitions (opportunities and threats)
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Market monitoring
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Pre launch pricing
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MIDAS has application
in many business units/sectors such as:
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Marketing
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Strategic planning
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Research and development
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Competitor intelligence
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Licensing
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Pricing
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Price will vary according to
the information required and is available on request.
For further details please
contact your local IMS
Health representative or call +44 (0) 20 7393 5757.
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