Consulting has specialised in four areas that are of strategic importance to the healthcare industry. Here we optimise pricing strategy using the knowledge of the international pharmaceutical industry and of the pricing decisions that need to be considered. Price setting is a complex task in which a firm has to consider both internal and external requirements and should also reflect market size and potential during the product's life cycle. Knowledge of the industry, the impact of pricing on the business and the expertise in pricing pharmaceutical products means the Consulting team can help deal with these complexities to support informed, profit-maximising decisions. Recent studies have explored: Assessing reimbursement/pricing strategies for an innovative, chronic therapy. Testing the market response to a new premium priced form for acute stroke therapy. Evaluating price options for an oral asthma therapy postitioned against inhaler compounds. Investigating the 'Pricing Behaviour' of a number of competitor companies. A post-hoc analyisis on a company's price decision for a cardiovascular agent. Consulting from IMS HEALTH is focused on the healthcare industry so we are: Dedicated to address healthcare issues through our unique process of integrating primary and secondary research information. Experts within the global healthcare industry with detailed understanding of disease and therapeutic issues. Able to recommend and defend specific courses of action. Independent assessors of strategies and insight into global pharma markets. A uniquely customised solution to your specific business issue. Other areas of expertise: Opportunity Mapping and Portfolio Strategy - assessing our customer's existing opportunities, from pre-clinical to pre-marketing evaluations, using diverse information sources including those of IMS HEALTH. Communications Strategy - helping to develop and track global brand messaging. Performance Monitoring - helping to maximise our client's franchises through benchmarking techniques. Consulting can integrate these four areas of expertise to create a unique customised solution to our customer's specific needs. For further details of how IMS HEALTH Consulting can help please contact your IMS HEALTH Global Services Sales Representative or call +44 (0)20 7393 5757.		Request further information Products and Services Consulting Services Global Consulting Communication Strategy Performance Monitoring   Opportunity Mapping and Portfolio Strategy Pricing and Reimbursement Strategy
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