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  Consulting has specialised in four areas that are of strategic importance to the healthcare industry. Performance monitoring endeavours to help maximise our client's franchises through benchmarking techniques.

Benchmarking performance is ever more critical in understanding market drivers and growth opportunities. Consulting is able to draw on the wealth of IMS HEALTH data, from sales and medical to promotional audits, to accurately benchmark regional/country, therapy/product and company performance.

Recent studies have explored:

Benchmarking launch uptake across major European countries.

Market sizing and usage tracking e.g. vaccines, oncology, renal dialysis.
Customer satisfaction analysis
Tracking sales force image and effectiveness through the launch period.
Company image research.

Key performance indicator benchmarking vs. competitiors.

Analogue identification and case study analysis


Consulting from IMS HEALTH is totally focused on the healthcare industry so we are:

Dedicated to address global healthcare issues through our unique process of integrating primary and secondary research information.

Experts within the global healthcare industry with detailed understanding of disease and therapeutic issues.

Able to recommend and defend specific courses of action.

Independent assessors of strategies and insight into global pharma markets.

A uniquely customised solution to your specific business issue.

Other areas of expertise:

Opportunity Mapping and Portfolio Strategy - assessing our customer's existing opportunities, from pre-clinical to pre-marketing evaluations, using diverse information sources including those available from IMS HEALTH.

Communications Strategy - helping to develop and track global brand messaging.

Pricing and Reimbursement Strategy - optimising pricing strategy using the knowledge of the international pharmaceutical industry and of the pricing decisions that need to be considered.

Consulting can integrate these four areas of expertise to create a unique customised solution to our customer's specific needs.


For further details of how IMS HEALTH Consulting can help please contact your IMS HEALTH Global Services Sales Representative or call +44 (0)20 7393 5757.

 


 



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Mapping and Portfolio Strategy


Pricing and Reimbursement Strategy
 

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