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  Consulting has specialised in four areas that are of strategic importance to the healthcare industry. Our communications strategy work can help to develop and track global messaging.

Realisation that the messages a company puts into the marketplace could impact either positively or negatively on prescribers and consumers has led to an increase in benchmarking. Through benchmarking, areas of best practice are highlighted and key competitive strengths identified for the company and its brands.

The Consulting team have provided significant insights into the analysis of messaging for customer's brands and their processes.

Recent studies have explored:

Message development

Brand awareness/attitudes
Detail aid testing

Awareness tracking studies

Advertising concept testing


Consulting from IMS HEALTH is focused on the healthcare industry so we are:

Dedicated to address global healthcare issues through our unique process of integrating primary and secondary research information.

Experts within the global healthcare industry with detailed understanding of disease and therapeutic issues.

Able to recommend and defend specific courses of action.

Independent assessors of strategies and insight into global pharma markets.

A uniquely customised solution to your specific business issue.

Other areas of expertise:

Opportunity Mapping and Portfolio Strategy - assessing our customer's existing opportunities, from pre-clinical to pre-marketing evaluations, using diverse information sources including those available from IMS HEALTH.

Performance Monitoring - helping to maximise our client's franchises through benchmarking techniques.

Pricing and Reimbursement Strategy - optimising pricing strategy using the knowledge of the international pharmaceutical industry and of the pricing decisions that need to be considered.

Consulting can integrate these four areas of expertise to create a unique customised solution to our customer's specific needs.


For further details of how IMS HEALTH Consulting can help please contact your IMS HEALTH Global Services Sales Representative or call +44 (0)20 7393 5757.

 


 



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Opportunity Mapping and Portfolio Strategy

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