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2002 World pharma sales growth: slower, but still healthy

According to the new IMS World Review, in 2002, global audited sales of pharmaceuticals rose 8% (at a constant dollar rate) to reach $400.6 billion.

IMS World Review tracks actual sales of approximately 90% of all prescription drugs and certain over-the-counter (OTC) products in more than 70 countries. Proprietary data projection methodologies are then used to estimate total global pharmaceutical sales, which grew to $430.3 billion in 2002.

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"Despite economic challenges in the world's leading markets and a lower-than-normal number of new product introductions, the global pharmaceutical industry experienced solid growth in 2002," said Graham Lewis, IMS Vice President, Strategic Global Solutions. "Generic drug sales strengthened in North America and Western Europe due to several patent expiries, while the Japan market continued to show nearly flat growth. Aging populations and the ongoing demand for innovative therapies are expected to effectively sustain pharmaceutical growth in 2003 and beyond."

As sales in Latin America slumped 10% due to the economic problems there, North America, Europe and Japan cemented their position: in total these regions accounted for 88% of audited worldwide pharmaceutical sales in 2002. North America was yet again the strongest performer, growing 12% at a constant dollar rate to reach $203.6 billion - 51% of the world's total. Europe grew 8-9%, and Japan, the second-largest individual market, recorded 1% growth. The rest of Asia, Africa and Australia combined showed a healthy increase of 11%.

2002 Global pharma sales by region

World Audited Market

2002 Sales ($bn)

% Global sales ($)

% Growth (constant $)

North America

203.6

51%

+12%

European Union

90.6

22

+8

Rest of Europe

11.3

3

+9

Japan

46.9

12

+1

Asia, Africa and Australia

31.6

8

+11

Latin America

16.5

4

-10

TOTAL

$400.6bn

100.0%

+8%

Source: IMS World Review 2003. Sales cover direct and indirect pharmaceutical channel purchases in US dollars from pharmaceutical wholesalers and manufacturers. The figures above represent 52 weeks of sales data, and include prescription and certain OTC data and represent manufacturer prices.

Leading therapy classes

Showing little change from 2001, the top ten therapy classes accounted for 31% of the total audited world market in 2002. Antiulcerants were again the largest class, but this situation may change in 2003 given the generic competition for market leader Prilosec/Losec (omeprazole), from AstraZeneca, now present in the United States.

Cholesterol & triglyceride reducers were a close second, and could surpass ulcer drugs thanks to the continuing strong performance of Pfizer's Lipitor (atorvastatin), which eclipsed Prilosec as the top selling individual product in 2001, and the imminent arrival of Shionogi and AstraZeneca's 'superstatin' Crestor (rosuvastatin).

Perhaps reflecting the loss of exclusivity and new OTC status for Schering-Plough's blockbuster Claritin (loratadine) in the USA, the systemic antihistamine class dropped out of the top 10 in 2002, to be replaced by the erythropoietins - which came straight in at number seven. This class is dominated by products such as Epogen, Aranesp and Erypo/Procrit, from Amgen and its licensee Johnson & Johnson.

Just ahead of the EPOs, the strongest growth, of 19%, again came from antipsychotics, led by Eli Lilly's Zyprexa (olanzapine) and J&J's Risperdal (risperidone), and now also including Abilify (aripiprazole), the new schizophrenia therapy from Otsuka and Bristol-Myers Squibb.

Leading therapy classes in 2002 global pharmaceutical sales*

Rank

Audited World Therapy Class

2002 Sales ($bn)

% Global sales ($)

% Growth (constant $)

1

Antiulcerants

21.9

6%

+9%

2

Cholest. & Triglyceride Reducers

21.7

5

+12

3

Antidepressants

17.1

4

+5

4

Antirheumatic Non-Steroidals

11.3

3

+1

5

Calcium Antagonists, Plain

9.9

3

-1

6

Antipsychotics

9.5

2

+19

7

Erythropoietins

8.1

2

+18

8

Oral Antidiabetics

8.0

2

+2

9

ACE Inhibitors, Plain

7.8

2

0

10

Cephalosporins & Combinations

7.6

2

-3

Total Leading 10 ATCs at Level 3

$122.8bn

31%

+6%

Source: IMS World Review 2003
*Note: The figures above reflect 52 weeks of US sales data, but are compared with 53 weeks of US sales data in 2001, an adjustment that is made every five years to bring IMS' data tracking methodology into line with the calendar year. As a result, 2001 US figures used to calculate the percentage growth year-over-year (constant dollar) in this table incorporate five additional days of sales.
 

Leading products

In 2002, the world's top ten best-selling drugs accounted for $44.7 billion in sales, an 11% increase over 2001. Within the total audited world market, Lipitor was again the top-selling drug in 2001, with a massive $8.6 billion in sales, up from $7.0 billion in 2001. Merck & Co's statin, Zocor (simvastatin), overtook Prilosec as the number two product, with sales of $6.2 billion. Prilosec's sales dropped 19% to $5.2 billion, thanks to the generic competition mentioned above and AstraZeneca's promotion of its follow-up product, Nexium (esomeprazole).

After being the top ten drug with the most impressive growth in 2001, Merck & Co's coxib for arthritis, Vioxx (rofecoxib), dropped out of the top ten in 2002, possibly due to lingering concerns about its safety. The other coxib, Pharmacia and Pfizer's Celebrex (celecoxib), fell from seventh to ninth place.

The new arrival was Pfizer's SSRI antidepressant Zoloft (sertraline), which registered 12% growth to reach tenth position. Lilly's antipsychotic Zyprexa saw the highest growth, of 21%, and climbed to fourth place from sixth in 2001

Leading products in 2002 global pharmaceutical sales*

Rank

Audited World Product Sales

2002 sales ($bn)

% Growth (Constant $)

1

Lipitor

8.6

+20%

2

Zocor

6.2

13

3

Losec/Prilosec

5.2

-19

4

Zyprexa

4.0

+21

5

Norvasc

4.0

+6

6

Erypo

3.8

+18

7

Ogastro/Prevacid

3.6

+3

8

Seroxat/Paxil

3.3

+13

9

Celebrex

3.1

- 1

10

Zoloft

2.9

+12

Total 10 Leading Products

$44.7bn

+11%

Source: IMS World Review 2003
*Note: 53 weeks US sales data as above.

IMS World Review is compiled using IMS' MIDAS™ global analysis system, which captures pharmaceutical activity from more than 70 countries. Growth in sales is measured in constant dollars, enabling analyses without the influence of fluctuating currency exchange rates. Pharmaceutical sales figures include prescription and certain OTC data, and represent manufacturer prices. For a full explanation of figures and collection methods see Data Value and definitions.

For further details about IMS World Review 2003, please contact Paul Jenner.

Copyright IMS HEALTH, 28 February 2003













 

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