 What
is the potential market for my therapy? |
| |
|
How many prescribing opportunities are there (New,
switch, repeat)? |
| |
|
How
often do patient see their doctor?
|
| Who
are the competitors? |
| |
|
Who
is the market leader in patient terms?
|
| |
|
Is
this a satisfied market i.e. limited switching?
|
| What
type of patients/doctors should I target? |
| |
|
Which
doctor types prescribe the competitor therapy?
|
| |
|
What
is the target patient group for the competitors and my
therapy (e.g. age, sex, condition, stage of therapy)?
|
| Compliance |
| |
|
What
is the rate of persistence? |
| |
|
Is
this due to side effects or something else?
|
| How
much is this diseases are worth? |
| |
|
Cost
of treatment? |
| |
|
Number
of patients |
| |
|
Persistence
with therapy/switching |
