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Pediatrics and Marketing Exclusivity in the USA

The US Food and Drug Administration’s 1997 Modernisation Act, came into force on 1st April 1999. The Act compels drug companies to provide the FDA with clinical data on pediatric use for any drugs which offer better treatment for, or will be widely used in children. Under the Act, 493 drugs, earmarked as a priority by the FDA, will be granted a six-month marketing exclusivity in exchange for detailed pediatric data. To date, the FDA has requested studies in children of 63 medicines, and about 30 drugs have qualified for the six months exclusivity extension.

In the US the first flurry of marketing exclusivity applications have been granted. The first drugs, predictably to gain six months’ pediatric extension, are the mature high selling drugs namely ranitidine and ibuprofen. But interestingly a new biotechnology drug, abacavir has also gained a pediatric extension as can be seen from IMS HEALTH’s monthly drug patent monitoring service, Patents International.

Pharmaceutical companies have often been reluctant to carry out clinical trials in children. It is very difficult to get parents’ consent for their children to take part in clinical trials. Pediatricians have to face the unenviable task of considering the pros and cons of treating a child for the "off label" indication. In addition the pediatric market is relatively small. IMS HEALTH's Medical Dynamics service shows that only 6.8% of prescriptions in the US retail sector are written for children less than 3 years old and a further 7% of prescriptions are written for children aged four to 12 years old.

Whilst the R&D pharmaceutical companies welcome this legislation, the generics companies in the US view it as an unfair delay in their marketing plans geared around top selling drug’s patent expiries. However, the industry’s request for an injunction to stop the FDA's program to encourage pediatric research on the safe and effective use of medicines for children was denied on April 20th. A US Federal Court ruled that it would not be in the public interest for the injunction to go ahead. Patents International will follow any cases that result in litigation.


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