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US is Market of Choice for Biotech Products First Launch


According to IMS HEALTH's LifeCycle service, the US was the first market for two of the 1999 biotech new active substances, as was Germany. Canada, Japan and the UK all saw the first launch of one new biotech NAS.

In contrast, in 1998 most of the 14 biotechnology drugs were introduced in the US first and by the end of 1998 had not penetrated other world markets:

  • Simulect (basiliximab) from Novartis/Seragen is indicated for prophylaxis of acute organ rejection in renal transplantation. It was first introduced in Switzerland in April 1998 and was on the market in several European countries, the US, and Brazil by year end.

  • Zenapax (daclizumab) was introduced in the US in January 1998, also for prevention of kidney transplant rejection. It was subsequently launched in Switzerland, Germany and Thailand by the end of 1998.

  • Chiron's Regranex (becaplermin) was first introduced in the US and later in 1998 in Canada and Puerto Rico
Although sales of these biotech products are quite modest at present, a number of biotechnology NASs have made their mark financially.

At least seven such products were in the Top 50 table of new drugs introduced over the last five years in terms of world dollar sales, according to IMS HEALTH's 1998 Pharmaceutical World Review.

Leading Biotechnology Products (Launched in the Last Five Years) in 1998

Product Original Marketing Company Active Ingredient Therapy Class Rank within 50 Leading 1998 NAS
ReoPro Lilly abciximab
B1
13
Avonex Biogen interferon beta-1a
L3
17
GONAL-F Ares-Serono follitropin alfa
G3
28
Singulair Merck & Co montelukast
R3
33
Accolate Zeneca zafirlukast
R3
41
Humalog Lilly insulin lispro
A10
45
Pulmozyme Genentech/Roche dornase alfa
R5
50

Source: IMS HEALTH Pharmaceutical World Review 1998

ReoPro, first introduced in 1995, was ranked 13th best selling new active substance in 1998 with sales topping US$300 million. Biogen's Avonex commanded sales of US$268 million in 1998.

Other biotech NASs ranked in the top 50 all had sales well over US$100 million in 1998. The NEW 1999 Pharmaceutical World Review will be available in April 2000.

07 Mar 2000, Copyright IMS HEALTH

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