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Biotech breakthrough for colorectal cancer

Colorectal cancer, which affects the colon or rectum, is the second leading cause of cancer-related deaths in the US for both sexes, behind lung cancer. It has a higher mortality than either prostate or breast cancer, which have arguably garnered more media and scientific attention. In the 21st century, however, high-profile sufferers such as Sharon Osbourne and the late husband of television presenter Katie Couric have led to increased discussion of the disease, and since 1999, March has been dedicated National Colorectal Cancer Awareness Month in the US, particularly to highlight the importance of screening.

Buy reports online from IMS HEALTH:

- Amgen
- Colorectal cancer
- ImClone
- Genentech
- Roche

open.IMSHEALTH.COM

In 2004, there was extra reason to celebrate: on February 26 the FDA approved Genentech's Avastin (bevacizumab). Not only was it the first anti-angiogenesis cancer drug approved by the agency (and a month before its decision deadline), but unusually, Avastin was cleared for use in the first-line treatment of metastatic colorectal cancer, in combination with 5-fluorouracil-based chemotherapy; frequently, the FDA initially approves novel cancer therapies for second-line use only.

After a number of setbacks in the development of biotech oncology products, Avastin looks like being at the vanguard of a new wave of options for patients and physicians.

Costly but effective

Avastin was launched almost immediately. It will cost $46,600 for a typical treatment course ($4,400 per month), a higher price than had been forecast, but Avastin has a demonstrable impact on survival - increasing patients lifespan by four-five months compared with the Saltz regimen of 5-FU, leucovorin and irinotecan (Yakult Honsha, Aventis and Pfizer's Campto/Camptosar) alone. It was less successful when irinotecan, a highly toxic drug, was omitted from the regimen; however, the broad label for Avastin, which specifies only 5-FU, means physicians have some flexibility in their treatment approach.

The antibody inhibits the action of VEGF (vascular endothelial growth factor), suppressing angiogenesis (the process through which tumour cells promote the development of new blood vessels to support their growth and spread, or metastasis) and thus tumour growth. The FDA official who oversaw the review of Avastin, Patricia Keegan, commented: "Seeing a survival advantage of this magnitude is unusual. This is actually very exciting. In every subset analysis of the trial, every patient regardless of gender, age, extent of disease - all of them responded."

Genentech's majority owner Roche has rights to the product outside the US and Japan, and the two are collaborating on the study of Avastin in further tumour types, including breast, lung, pancreatic and renal cell (kidney). At the time of writing, Avastin was pending approval for colorectal cancer in the EU, Switzerland, Canada and Australia.

While Genentech has maintained a cautious stance on Avastin's potential, the successful marketing of its breast cancer antibody Herceptin (trastuzumab), also in conjunction with Roche, had led industry observers to predict blockbuster status for Avastin - particularly as Herceptin is only suitable for approximately 30% of patients. Many analysts believe Avastin will easily exceed $1.5 billion in annual sales, especially if it receives marketing clearance for use in other cancers.

Erbitux also finally approved

Only two weeks earlier, on February 12, the FDA had also approved ImClone Systems' Erbitux (cetuximab), which will be marketed by Bristol-Myers Squibb in the US (through a $2 billion agreement) and Merck KGaA in Europe. The trial data submitted for Erbitux's BLA did not demonstrate a survival benefit, though the monoclonal antibody was shown to shrink tumours in 23% of patients when used in combination with standard chemotherapy.

Survival trials are ongoing with Erbitux, which blocks the epidermal growth factor receptor. Currently, it is approved as a second-line treatment in metastatic EGFR-expressing colorectal cancer that has proved refractory to irinotecan; EGFR is expressed in more than 70% of advanced colorectal cancers. Unlike Avastin, Erbitux can be used in combination with irinotecan or on its own (monotherapy) in patients who cannot tolerate irinotecan; as a single agent, Erbitux has an 11% response rate.

The news came as welcome relief for ImClone, which was in the news for all the wrong reasons thanks to the trial of Martha Stewart, the US 'domestic guru' who had sold ImClone stock just before the FDA rejected Erbitux's initial BLA in December 2001. Erbitux was first approved in Switzerland, a Merck KGaA territory, in December 2003; EU clearance is expected in mid-2004. Despite the narrower label compared with Avastin, some analysts think Erbitux could achieve sales of at least $1 billion; it is also being tested in other cancers, including lung.

Late-stage biological therapies for colorectal cancer

Compound

Type of action

Developers

Phase (colorectal cancer)

ABX-EGF

MAb, EGFR

Abgenix, Amgen

III

Canvaxin

therapeutic vaccine

CancerVax

III

IGN101

MAb, EpCAM vaccine

igeneon

III

Genasense (oblimersen)

bcl-2 antisense inhibitor

Genta, Aventis

II

Oncophage

personalised therapeutic vaccine

Antigenics

II

Theratope

mucin vaccine

Biomira, Merck KGaA

II

Source: IMS LifeCycle R&Dfocus

As can be seen from the selection listed in the table above, behind Avastin and Erbitux there are a number of other biotech products for colorectal cancer waiting in the wings. The importance of having a range of treatment options is growing as researchers begin to realise that colorectal cancer is not a single biological entity, but several different subtypes that have their own individual sets of biomarkers. In parellel with its approval of Erbitux, the FDA also cleared an EGFR pharmDx kit from DakoCytomation, used to identify patients eligible for treatment with Erbitux.

As David Parkinson, head of clinical oncology at Amgen, notes: "We know that patients are not all the same. What we're trying to do now is define the differences." Like Erbitux, Amgen and Abgenix's ABX-EGF is a MAb targeting EGFR. ABX-EGF, however, is fully humanised, whereas Erbitux is chimaeric - a difference Abgenix believes may make its product safer, for example causing fewer allergic reactions and possibly thus being suitable for higher or longer-term dosing.

Traditional drugs also improving outlook

While the biotech industry's efforts have perhaps gained more exposure, there have also been advancements in traditional chemotherapies for colorectal cancer. Camptosar, launched in the US in 1996, was the first new product for colorectal cancer in decades, after 5-FU. Debiopharm and Sanofi-Synthelabo's Eloxatin (oxaliplatin), not launched in the US until 2002, has gained a 40% share of the US market and its global sales doubled in 2003 to reach € 824 million; it has become a treatment mainstay as part of the FOLFOX regimen, which combines Eloxatin, 5-FU and leucovorin.

Roche reported a 29% increase in sales in 2003 for Xeloda (capecitabine), its oral, tumour-activated prodrug of 5-FU, which trials have demonstrated is superior to a combination of 5-FU and leucovorin in previously treated patients. It is now testing a combination of Xeloda and Eloxatin, with or without Avastin, against FOLFOX. Launched for use in breast cancer in 1998, Xeloda received FDA approval for colorectal cancer in 2001.

Altogether, pharmaceutical and biotechnology companies are demonstrating that slow, steady advancements in research and development can lead to an incremental improvement in patient survival and quality of life, even in diseases as severe as metastatic colorectal cancer.

This article was written by Selena Class, Deputy Executive Editor of IMS Company Profiles. For more information on how IMS can help you understand the colorectal cancer market, please contact IMS Global Consulting's Fil Manuguid via e-mail or call +44 207 393 5713.
External Links:
National Colorectal Cancer Awareness Month
Colorectal Cancer Alliance
Copyright IMS HEALTH, 23 March 2004













 

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