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Bungyo alters Japanese landscape

The separation of prescribing and dispensing has been increasing in Japan. In Japanese, the separation of the function between the two professions, i.e. doctors and pharmacists, is called iyaku-bungyo, or simply bungyo.

The separation is not legally required in Japan, meaning that doctors are still allowed to dispense or sell the drugs they prescribe. The voluntary increase in the rate of bungyo is attributed to the changes in the circumstances of the Japanese healthcare system, such as increased demand to cut national health expenditures and an increased concern about damages of adverse drug reactions.

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The understanding of the importance and necessity of bungyo among the people was also very important because its implementation entails some disruption, such as:

  • patients having to visit clinics and also pharmacies when they are sick
  • doctors losing profits from prescribing drugs
  • and pharmacies having to maintain sufficient stock of medicines

Good understanding of the merits of bungyo has thus been essential for its promotion.

Separation has been also driven by the elimination of yakkasa, the gap between the discounted market price and the reimbursement price of a particular drug. Previously high rates of yakkasa encouraged medical institutions to request discounts, enabling them to profit from drug sales. This in turn encouraged widespread over-prescribing. In 1961 the costs of pharmaceuticals accounted for 25% of the total healthcare costs, while in 1973 the ratio reached the height of 46%.

In the mid 1960s it was alleged that margins between actual and reimbursed prices were the major cause of skyrocketing costs of healthcare and that these margins were giving doctors incentives to use more pharmaceuticals than needed. It was in 1974 that the Ministry of Health and Welfare (Korosho) took measures to promote bungyo.

Present situation and future trends

Separation of prescribing and dispensing functions continues to increase rapidly, and reached almost 44% in the year to March 2002. The actual figure in each prefecture, however, varies from 13% to 68%, and, out of 47 prefectures, nine have a ratio of less than 30%.

Some observers predict that bungyo rates could reach 80% within the next five years. Others, including Korosho officials, believe that while rates of separation will continue to rise at 3-5% a year in the near future, bungyo will plateau at around 70%.

The broader implementation of flat-sum reimbursement as a means of paying healthcare providers will be one of the main factors to drive up bungyo rates. the broader implementation of flat-sum reimbursement as a means of paying healthcare providers Set payments include the cost of drugs required for the treatment of specific conditions under this system, removing financial incentives completely from prescribing decisions.

Retail pharmacies and Bungyo

The most important feature of bungyo is that patients acquire prescribed pharmaceuticals at different places from where they get medical care.

Bungyo is driving major changes in the retail pharmacy sector, with chain organizations and specialist outlets dealing only in prescription drugs accounting for an increasing proportion of total pharmacy numbers. Many traditional pharmacies are simply not equipped to deal with rapidly rising demand for the dispensing of prescriptions. Space is a major factor, with typically small shop areas preventing many outlets from stocking a sufficient range of drugs.

Pharmacy chains generally enjoy prime locations and larger stores. Major chains are pursuing aggressive expansion policies in order to increase their geographical coverage and take advantage of economies of scale. Matsumotokiyoshi, the country's leading drugstore chain, plans to open around 90 new stores in the year to March 2003, taking its total number of outlets to more than 600. Most will be established in the west of the country, the only region where the company is not currently present.

The market is becoming increasingly attractive to foreign drugstore chains as rates of bungyo continue to rise. US retail giant Wal-Mart has taken its first steps into the Japanese market, while the American drugstore chain, Walgreens, has indicated that it would seriously consider a Japanese market entry if bungyo reached 70%.

By taking away the economic incentives previously attached to prescribing, bungyo may also mean that more doctors will focus on efficacy or pharmacoeconomic issues in their prescribing decisions. In the long run, this could benefit companies that launch new products with major improvements over existing ones, rather than 'me too' products.

Further information on the Japanese pharmaceutical market is available in the IMS Market Prognosis International report, which also covers: Australia, Belgium, Canada, France, Germany, Italy, South Africa, Spain, Switzerland, the UK, and the USA.

Copyright IMS HEALTH, 11 December 2002













 

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