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Personalised medicine - opportunity or threat?

Scientists are likely to find most human genes within the next ten years. This will have huge implications for human health, since most common diseases have some genetic component.

Buy reports online from IMS HEALTH:
A detailed profile of:

- Genentech
- Millennium
- Roche

An R&D profile of:
- COAGULIN-B
-
Herceptin
open.IMSHEALTH.COM

Identifying regions of the genome associated with susceptibility to certain diseases such as cancer, osteoporosis, arthritis, diabetes and cardiovascular disease, will enable physicians to identify individuals most at risk, allowing them to take preventative measures. Investigation of the role that genes play in triggering disease will also enable the development of therapeutics based on those genes. These drugs will be targeted to specific diseases and disease sites in the body, and therefore have fewer side effects than many of today's medicines.

The greatest implication of this revolution for the pharmaceutical industry is that gene-based treatments will be tailor-made for each person's genetic makeup - in other words, they will be personalised medicines. Such a revolution in the way patients are treated may initially threaten the established pharmaceutical industry, but is ultimately likely to present it with far greater opportunities.

More effective, less toxic drugs

Today, some 20-40% of patients are prescribed a drug that has no effect on their condition, according to Millennium’s Mark Levin, speaking at the IBC Drug Discovery Technology Conference in August 2001. In addition, tens of thousands of people die each year from adverse drug reactions, and millions more tolerate uncomfortable and sometimes dangerous side effects.

Many of these treatment failures and adverse events could be eliminated if the genetic basis of drug response and drug reactions could be understood. Genetic testing could ensure that the physician is aware of any risks and so can treat patients more safely and effectively. The benefits of such tests to patients are numerous:

  • Advance warning

Advance knowledge of a patient's susceptibility to disease will allow them to make appropriate lifestyle changes to avoid or minimise the effects of a genetic disease. Likewise, the patient can be closely monitored and given treatment at an early stage of the disease.

  • No more trial and error

Instead of the usual trial-and-error method of matching patients with the right drugs, physicians will be able to use genetic profiles to prescribe the most appropriate drug therapy. As well as being more effective, this will also reduce the likelihood of adverse effects.

  • Accurate Dosages

A patient's genetic profile will include details of their metabolism and ability to process medicines. This will maximise the effectiveness of the administered drug and decrease the chances of an overdose.

  • High specificity

Drugs based on the proteins, enzymes, and RNA molecules associated with genes and diseases will be more targeted to specific diseases. This specificity will maximise therapeutic effects and decrease damage to healthy cells.

Benefits to industry too

As well as benefits for patients, the era of personalised medicines will also offer opportunities for the pharmaceutical industry, including:

  • Reviving failed drug candidates

Previously failed drug candidates may be revisited, and tested and submitted for approval for the treatment of an appropriate genetically-defined sub-population. Many drugs withdrawn from the market, or abandoned during development because of either lack of efficacy or adverse effects, could be found to be very effective and safe for a section of the population with the appropriate genetic profile. For example, Roche/Genentech's breast cancer drug, Herceptin (trastuzumab), "would never have made it to the market", according to the Head of Roche Diagnostics, Heino von Prondzynski, if it wasn't for the discovery of the HER-2 receptor. In the general patient population, the response rate of Herceptin is 6%, while in the 15-20% of the population that strongly expresses HER-2, the response rate is close to 100%.

  • Cheaper drug development

The systematic discovery and analysis of genetic variations in drug response should lead to more cost-effective drug development. The industry currently spends around $500 million on R&D for every approved drug. With trials targeted at specific genetic populations, regulatory hurdles should become easier and cheaper to overcome. The risk and expense of clinical trials will be reduced by targeting only those patients likely to respond.

  • New markets

As knowledge of the relationship between genes and various diseases increases, so new markets for treatments will be created in currently underserved or unrecognised areas. The processes of ageing, for example, will be better understood and, perhaps, vulnerable to medical intervention.

Pharma companies' gene-based R&D

A search on the word "gene" on the R&Dfocus database, which covers over 7,000 active R&D programmes, produces more than 1,600 hits, suggesting that at least 20% of current pharmaceutical research activity is on gene-related programmes. Around two-thirds of these are still in the preclinical stage, suggesting that most gene-based treatments will not be commercially available for several years, but over 100 are in late stage (Phase II and above) human trials. The majority of gene-based therapies are under investigation for the treatment of cancer, with infectious disease being the second most common indication.

Breakdown of "gene-based" drug R&D programmes by therapy area


L = Cancer; J = Anti-infective; C = Cardiovascular; M = Musculoskeletal; N = CNS; B = Blood products

Source: R&Dfocus

The success of gene-based programmes varies between therapy areas. R&Dfocus attaches the designation "Active" to ongoing research programmes, as opposed to those that have been suspended or discontinued. An analysis of the R&Dfocus database reveals that, of the major therapeutic areas being targeted for gene-based therapy, CNS may be the most fruitful, with over 75% of CNS programmes in active development. In contrast, gene-based infectious disease and blood product programmes are perhaps less likely to succeed, with only around half of these projects still under active development.

In the case of blood product programmes, this high failure rate appears to be due to the high number of suspended Factor VIII and IX gene therapy programs for haemophilia, only one of which (Avigen/Children's Hospital of Philadelphia's hepatically delivered gene therapy for haemophilia B, COAGULIN-B) has reached Phase II trials. The high infectious disease failure rate is mainly a reflection of the high number of suspended or discontinued gene vaccines.

"Gene-based" drug R&D programmes in active development


L = Cancer; J = Anti-infective; C = Cardiovascular; M = Musculoskeletal; N = CNS; B = Blood products

Source: R&Dfocus

The threat posed by personalised medicine

Despite the promise of personalised medicine for the pharmaceutical industry as well as patients, many companies are understandably wary of the impending changes in the way medicines will be discovered, developed and prescribed. These changes could be severely disruptive to the business of the big drug companies, which rely on blockbuster products to drive their sales and earnings growths. Think of the damage to sales if a $1 billion product is found to work in only the 20% of patients with the appropriate genetic profile, for instance.

US companies grasping the nettle

On the other hand, companies which grasp the personalised medicine nettle could find that they maximise sales and profits by discovering and commercialising drugs that work in close to 100% of an appropriately defined patient population. This would mean fewer treatment failures, almost guaranteed success in treatment, and a consequent premium pricing advantage.

According to R&Dfocus, it seems this advantage will be enjoyed first by US firms; over 75% of all gene-based drug R&D is currently carried out in the USA. The graphic below, which covers both preclinical and clinical programmes, shows how the USA is the country of choice for carrying out trials on gene-based medicines. Less than 10% of all gene-based drug R&D is performed in the UK, the second country on the list. Germany, despite boasting a booming biotech sector, is bottom of the list: its biotech companies are focused more on bioinformatics and other supporting technologies, rather than actual drug development.

Breakdown of "gene-based" drug R&D trials by country


Source: R&Dfocus

A new paradigm

In the future, understanding an individual's genetic makeup will be the key to preserving and improving their health, first by recommending changes in lifestyle, diet and environment, but also by creating personalised drugs with greater efficacy and safety. In the next 15-20 years, doctors will be able to choose the treatment with the greatest potential benefit on an individual level. In general, decreases in the length of time a patient is on medication, the number of medications a patient must take to find an effective therapy and the number of adverse drug reactions will promote a decrease in the cost of health care.

In addition, decreases in the number of failed drug trials and the time it takes to get a drug approved will improve the efficiency of the drug discovery and development process. It is quite possible that, following in the footsteps of the Industrial Revolution and the Information Revolution, we are on the verge of a Healthcare Revolution, where huge increases in the "productivity" of healthcare over a range of measures, from the cost of drug discovery through to patient recovery, create a new paradigm for the preservation of human health.

Copyright IMS HEALTH, 18 December 2001













 

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