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Free Market Reforms to Drive Eastern European Markets


The former socialist countries of Central and Eastern Europe (CEE) are close to concluding their transition to free market economies, although the pace of economic development continues to vary. The improvements in the economies of these countries are forecast to drive pharmaceutical market growths in the period 2000-2004.

All of the six markets reviewed in the update to IMS HEALTH's Pharma Prognosis Central and Eastern Europe 2000 are forecast to show positive growth. Pharmaceutical sales for the six countries combined are expected to grow at a compound annual growth rate (CAGR) of 11.9%, at actual prices.



Because of its geographic and population size, Poland remains the largest market, and it will retain this lead during the prognosis period (62.1% market share of volume, and 50.4% market share of sales in 2004). Sales in Bulgaria, Poland and the Slovak Republic are forecast to almost double by 2004.




Most of the CEE countries have recently introduced medicines legislation designed to bring their regulatory frameworks in line with those of the EU. To conform with requirements, EU member states must have an independent drug regulatory authority. Decrees and modifications to existing laws are still being implemented in most cases, although some governments are seeking delays, or derogations, to the implementation of EU pharmaceutical regulations with the aim of assisting local manufacturers.

Pricing and reimbursement approval in the CEE countries continues to be one of the major barriers to new product introductions by the multinational pharmaceutical companies. Pricing and reimbursement systems tend to be over-complex, bureaucratic and lacking in transparency. Mostly they favour locally or regionally produced low-priced products. Governments will have to address these issues, as well as the time it takes to reach pricing and reimbursement decisions, to bring pricing systems in line with EU demands.

The six formerly socialist CEE countries studied in PPCEE are all at different stages of healthcare reform, with varying commitment to delivering reform promises. The need for reform measures will be made more urgent by economic issues. Poland has probably seen the most dramatic reform measures recently.

In Bulgaria, the long awaited prospect of healthcare reform has been given a boost by the approval in June 2000 of a $63.3 million loan from the World Bank. This loan will be topped up by a sum of $23.7 million from the Bulgarian government to provide total investment in the health sector reform project of $87 million. The other countries are introducing further modifications to existing reform programs.

The countries analyzed in PPCEE are all close to concluding the transition to free market economies, although the pace of economic development continues to vary. The main goal now for all of these countries is achieving the economic criteria required for accession to the European Union, even in those countries for which this inevitably will be a longer term objective.

Find a comprehensive and independent guide to the CEE markets at:
Pharma Prognosis

See Also:
EU Enlargement - Eastern Europe Faces Challenge
Copyright IMS HEALTH, 30 Aug 2000













 

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